The business name It is the name by which a company is known collectively. It is an official name and legal that appears in the documentation that allowed to constitute the legal person in question.
For example: "Hermanos Gómez y Ripoldi S.R.L. is the corporate name of the company that produces Golorico chocolates", "Please find out what the company's corporate name is to send you a letter document", "We will change the reason Social, but not the trademark ".
Through this name the merchant company is known; it is its legal attribute, which will appear in the deed or document where the creation of it is recorded. This document allows to identify both the legal entity and the members of the company and gives certainty about its legality. The social reason It is used at the formal, administrative and legal level .
To better understand the concept, we can compare the name of a person with that of a company. It is an attribute that allows us to distinguish some individuals from others and gives us an identity. For a company, in the same way, the company name will allow it to be legally different from the rest.
Thus, a natural person has a first name (for example, "Pedro Dominguez"), which is its own and that appears on its national identity document. In the case of legal persons (also known as moral persons), they can have a fantasy name (such as "Alfajores Rico") and a business name (“Alfarrico S.A.”).
It is necessary to clarify that the company name differs from the name of fantasy or brand. The latter is what allows the company to be identified in the market . This is the name that consumers usually know. The brand must be chosen with simplicity in mind; that is to say, it must be easy to remember and at the same time inspire confidence. At this point it can be said that many times it is given that the name of fantasy differs deeply from the company name Of a company.
In this way, the company name is used when completing a document (such as the salary receipt given to an employee or the issuance of a bank check) or participating in a legal process . In this sense, and continuing with the previous example, a judgment it would be done to “Alfarrico S.A.”, and not to "Alfajores Rico", since the denomination that matters at the judicial or administrative level is the company name.
The process of registering a reason social is very rigorous; compliance with a series of standards is required and due to this it is very difficult for plagiarism to occur, since all procedures are strictly reviewed.
Differences between company name and denomination
As we have already said, the company name is the name used to carry out the procedures in a company. In it, the data of the partners, so that it is completely distinguished; in the case that the names of all of them do not appear, the termination “company” or one of its equivalents must be added. This is stipulated in Article 27 of the General Law of Commercial Companies.
The company name will identify the company in three areas: the formal, the legal and the administrative. With respect to the denomination, it is the name that a company uses to be registered in the Public Registry of Property and Commerce, to carry out all the pertinent procedures. In any case, it is necessary to clarify that this figure differs from the Social Reason, in that it must not necessarily include the name of any of the partners; In general, what is referred to in the denomination is the economic activity that is carried out.