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Several decades before Christ , the Roman emperor August It had a counselor who also worked to promote Arts : Key Patron . This man used to protect poets and creators and sponsored his activities.

From this historical character, the common noun emerged patron . This is the name of individual who financially supports artists and writers , facilitating the development of their job .

It is known as patronage to the sponsorship which is granted to subjects dedicated to some creative or intellectual activity. The patron offers a material sponsorship, although he also often uses his influences or his power to give his help.

In ancient times, the patron used to offer his collaboration directly and selflessly. His actions were linked to the satisfaction he experienced in favoring the creation of artistic works.

We must stop in the disinterest of the patrons, since in their purest definition they were those who supported the production of artists whose works were not market oriented, but merely developing staff and growth at the technical level.

Although at present the idea we have of the Church is very different, in the High Middle Ages it was almost the only institution that sponsored artists in general, exercising the role that we could match that of the patron. This is because he had an almost absolute monopoly over intellectual activities, and this resulted in assignments to specialists in different fields for the realization of various works .

The High Middle Ages began in the 5th century and ended between the 9th and 10th, and brings together the history of the European continent and the Middle East. Already in the late Middle Ages, between the fourteenth and fifteenth centuries, patronage by individuals or institutions beyond the Church, it became increasingly common. Among the most frequent patrons were members of aristocratic families, some social and political institutions and certain authoritarian monarchies in full swing.

Currently, patronage usually develops through institutions . A millionaire, for example, can handle the construction and operation of a Museum dedicated to exhibit paintings by young artists. The entity also grants scholarships and grants to painters. The tycoon, therefore, assumes the role of patron.

There are other ways to exercise the role of patron, although less directly or specifically, such as creating foundations dedicated to exposing children to different artistic and professional disciplines to help them find their vocation .

Depending on the characteristics of the upbringing, not all of us discover our talents as children, but many times we need someone outside the family to guide us with their experience, and it is in these cases that a patronage with these characteristics is ideal.

He micromanagement On the other hand, it is a donation system that is developed in Internet . All people can contribute a small sum of money for a project to be completed, thus serving as patron.

Known in English as crowdfunding , the micromanagement goes beyond the artistic. It is possible to support athletes who need money to compete or to activists who wish to carry out a campaign, to name two possibilities.

While it is not common to use the term patron in this context to refer to people who have collaborated with a certain draft Technically we could say that this is their role. Usually, however, the press refers to them as "investors", since they have undoubtedly invested their money to support the creators.

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