The expression ready-to-wear It belongs to the French language, although it is also used in our language to refer to the clothing mass produced and ready to go . This means that prêt-à-porter garments They are not customized or exclusive .
Also linked to the English phrase ready to wear, the notion of prêt-à-porter is attributed to Pierre Cardin . It began to be used in 1950 with the intention of favoring a democratization in the access to the fashion .
The keys to ready-to-wear are the use of economic materials (at least compared to those used in haute couture) and manufacturing industrial . The creators of prêt-à-porter work with standardized sizes .
In the ready-to-wear, in short, the designs are not unique. Multiple garments are produced and the same Models They are offered in different sizes or sizes, as they are created in bulk. Thanks to these characteristics, those who do not belong to the upper class of society can also buy and wear these products, since they do not need to go to a dressmaker.
It is interesting to note that, in the years '50 , many designers opposed the development of prêt-à-porter. The referents of the haute couture (haute couture) defended the job Handcrafted and custom garments created to order, exactly the opposite of the postulated by the ready-to-wear.
Prêt-à-porter collections make it possible for the people They can get new designs and clothes in tune with the latest trends in numerous stores. Thus the objective of bringing fashion to a greater number of sectors is met, without relying solely on the wealthiest.